The $7M Super Bowl Ad That Made PopCorners Explode

The Jolly Leader on Instagram: "In 2023, PopCorners made a bold move during the Super Bowl, spending about $7 million on a 30-second ad that reunited Bryan Cranston and Aaron Paul as their iconic Breaking Bad characters. The commercial showed them "cooking up" PopCorners snacks in a fun, nostalgic twist that instantly went viral. Viewers loved the clever throwback, and the ad became one of the most talked-about moments of the night. The campaign paid off in a big way, as PopCorners' sales report

3.1M Commanders on Instagram: "When PopCorners spent roughly $7 million on a 30-second Super Bowl commercial, it marked the brand’s boldest marketing gamble. Featuring cinematic production and star power, the ad aimed to transform a niche snack into a mainstream household name overnight. The gamble paid off as sales reportedly doubled in the months following the broadcast. The campaign became a modern case study in Super Bowl advertising history, illustrating how a single, well-executed moment c