Consult PR Inc., released an update from its ongoing AI series addressing how AI-enhanced pay-per-click programs perform when applied to niche keywords and specialized service categories. The firm ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

New open-source platform provides scale, cryptographic identity, permissions, and tamper-proof audit trails for autonomous software, replacing “god-mode” API keys. TORONTO, ON / ACCESS Newswire / ...

PPC stock last traded at $51.53 and sits 9.8% below its 52-week high of $57.16, reached on Feb. 14, 2025. This recent pullback may offer a compelling opportunity for investors seeking exposure to a ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...