Master Market Segmentation for Enhanced Profitability and Growth

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...
Harvard Business Review

Customers Expect Empathy. Here’s How to Deliver It.

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...
Fast Company

McDonald’s is losing its lowest-income customers—and it’s not hard to see why

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat ...
Newsweek

Do We Live in the Matrix? Physicists Finally Have Answer

You can stop looking for glitches in the Matrix—it’s finally been proven that our universe is not merely a simulation running on some powerful alien civilization’s supercomputer. An international team ...
Business Wire

ResultsCX Named 'Major Contender' in Everest Group's Customer Experience Management Services PEAK Matrix® Assessment 2025, Americas

NORRISTOWN, Pa.--(BUSINESS WIRE)--ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies including Fortune 100 and FTSE 250 companies, today announced it ...
Entrepreneur

How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
Morningstar

TELUS Digital Named a Leader in Everest Group Customer Experience Management (CXM) PEAK Matrix® Assessment - Americas for the Seventh Consecutive Year

TELUS Digital Named a Leader in Everest Group Customer Experience Management (CXM) PEAK Matrix® Assessment - Americas for the Seventh Consecutive Year Report highlights TELUS Digital’s end-to-end CX ...
Nasdaq

Concentrix Rises to a Leader and Star Performer in Everest Group’s Customer Experience Management (CXM) Services PEAK Matrix® Assessment 2025

NEWARK, Calif., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced that its customer experience transformations for the ...
GitHub

Used Unsupervised Machine Learning using KMeans for user segmentation of mall customers dataset.

There was an error while loading. Please reload this page. This project demonstrates how to build a K-Means clustering algorithm from scratch to segment mall ...
Forbes

How To Navigate The New Frontier Of Market Segmentation

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...