If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “So happy I found this — I am a mature woman and powder and ...

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining ...

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Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad. The instagram post received nearly 5,000 ...

I'm a super sentimental person. Chatting about the days when Ashlee Simpson's Autobiography album played on repeat the summer before my first year of high school and recreating outfits from my teen ...

Get ready to buy your Jetsetter palette before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Gigi Hadid‘s Maybelline makeup palette is finally here! Last week, the ...

“So happy I found this — I am a mature woman and powder and cream blushes just felt too heavy and too ‘made-up’ on my skin,” one 5-star reviewer wrote. “This feels light and airy — I can control how ...