Data broker hoarding is rampant. New law lets consumers fight back.

On January 1, a new law known as DROP (Delete Request and Opt-out Platform) took effect. DROP allows California residents to ...

California Unveils DROP Tool for Personal Data Deletion

The platform gives residents the ability to request deletion of their personal information from 500+ registered data brokers ...

California just made it much easier to delete your data across 500 brokers

Starting January 1, 2026, Californians can submit requests for data brokers to erase their sensitive information through the Delete Request and Opt-out Platform (DROP). The new ...

California’s DROP website helps residents delete personal data online

Californians can now stop data brokers from selling their personal information through a new state program. The Delete ...