The CapCut community created billions of projects in 2025, as more accessible creative tools helped editing evolve from a technical skill into an easy way of everyday expression. Across Communities — ...

Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale. They explore how AI is moving ...

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

It’s time to address the elephant in the room. Marketers are trying to keep up with online audiences by super-sizing campaigns and chasing cheaper media buys, but without any confidence that these ...

2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...

What a last stretch it has been for the WNBA: an adrenaline pumping, record breaking Finals between the NY Liberty and the Minnesota Lynx – with the Liberty clinching its first championship in 28 long ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

Brand collaborations have become increasingly popular in recent years, with companies teaming up to create unique products and experiences that combine their individual strengths. Brand collaborations ...

2024 saw the popularity of retail media soar – with ad spend reaching $33.86 billion, climbing at a 13.7% annual growth. Inevitably, 2025 will bring more developments in this space, but what can ...

When analysing this year’s red carpet season, it’s clear that the power of celebrity still reigns for spotlighting luxury brands. Our earned media platform, however, shows that some brands have taken ...