Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different ...

CHICAGO--(BUSINESS WIRE)--Credit, Collections & Accounts Receivable Software leader Bectran, Inc. has continued to enhance the account hierarchy capabilities across its platform to provide optimal ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...